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How To Be Competitive

 

Once your account is open you are free to search the listings, read project descriptions and to contact the employer.  If the project seems very straightforward you can enter a bid immediately and say that you'll do the work for a particular price.  Most people will prefer to contact the employer first though to ask questions and to clarify about additional details.



To begin with it might be a good idea to wait until you see other Freelancers placing their bids so you can learn about what is the average rate for the project.  After a while You'll probably get a feel for what employers are prepared to pay.




There will be many other people competing for the projects.  I spend a lot of time employing people these days and I'll give you an idea as to how I choose one Freelancer over other ones with the follow suggestions:



  • Ask Questions.  I get really upset when I put an advert out for a Freelancer and I get bids which begin with "I understand everything and can do this job".  It's insincere and the people who write this usually haven't read what I want at all.  I prefer people who bid with phrases such as "I have read your requirements and before bidding would like to ask you a few questions so that I can be certain to deliver what you need ...".  Even if you don't have any questions you can ask them to assure the employer that you have understood what's required.

  • NEVER start your bid with "I have read and fully understood your requirements".  This is the most cliched line you will see on freelance sites.  99% of people who've written it have made far too many assumptions about the work to understand what's needed.  I put a joke project online a while ago.  I asked for a freelancer to relocate Australia for me a few kilometers to the west.  A handful of people recognized that I was joking but I still received at least 5 bids from freelancers who had supposedly "read and understood my requirements". 

    If you plan on telling a potential customer something then there is no reason at all why they should believe you.  YOu need to 'show' proof.  To show that you have read and understood a project, re-phrase it in your own words and ask questions about it.  Your bid will be much more credible if you are realistic and admit to not understanding something (ad asking to clarify it) rather than being overly confident that you know what you need to do. 


  • Don't just bid on every project in a category.  You'll soon get overwhelmed with work and you'll probably end up doing projects that you cannot do efficiently.  Pick projects that you believe you'll do a good job of and take the time to communicate with the employer rather than look for more projects.


  • Show enthusiasm for the project.  I once received a bid which began "wow, your website idea is excellent and I'm certain you'll do well with it".  It made me feel good and I hired him.


  • Offer a free sample before being asked.  If you are bidding on a writing or a design project then you can give the person a sample design or the first paragraph of an article to help them decide.  By getting the sample to the employer before other bidders get a chance you have a huge advantage over them.


  • Don't send people many different examples of your previous work unless it's truly relevant.  Employers are not going to look at every work you've ever done so just provide them with a small sample that's the most relevant to what you are bidding for.


  • Use formal and professional language.  Don't use slang or casual language until you've been accepted for a project.  Understand that phrases such as "Cheers dude", "catch ya later" do not impress employers.


  • Suggest that you telephone them to discuss a few details.  Some employers really prefer telephone contact but because freelance websites are online, Freelancers never consider the value of a telephone chat.


  • Make yourself available on messenger programs.  It is often a very efficient way of discussing details and also by having possible clients on their messenger list you may be the first person they contact for future work.  Many Freelancer websites forbid you to enter your direct contact details before you win a bid but a sneaky work-around is to send the employer a word document containing a brief introduction about yourself as well as your direct details - don't tell anybody I suggested that though ;)


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  • Offer some free research.  I put a project up for an application that integrated with Amazon.com.  One bidder replied to me that he'd telephoned Amazon that day and was being emailed some technical information that we'd both need.  I was very impressed.


  • Create a portfolio as your work develops.  This doesn't have to be on a website, you could create a portfolio using PowerPoint, word or Photoshop and provide it to employers.  I would try to avoid doing something with PowerPoint though as its possible that not everybody will have it.  You need to make your portfolio as acessible as possible.



Here are a handful of phrases that bidders have used with me.  These examples are all excellent and I've accepted every one of these bidders for work.




 

 

"You might not realize but this project can be done much easier than you think.  I see other people are bidding over $500 for this job but we have our own software that can get this done MUCH faster and MUCH cheaper"



"We completed a very similar project to this last year and it will only take a few hours to modify the code to satisfy your requirements."



"I challenge any of your other bidders to do this work so fast.  I have over 8 years experience in this field [website design] and although I could knock up this in 48 hours it will take at least another week to conduct the right level of error-checking and testing for your site to work perfectly.  If you would prefer a quality website and not a cheap and nasty solution then I'm your man"




"I've attached 3 samples for you based on the information you've provided.  Let me help you by giving me feedback as to what you like and don't like and I'm certain I'll be able to produce the ideal design for you."



"I have just begun freelancing although I've been and IT professional for 6 years.  I am keen to get positive feedback on this site so I will complete your work at 25% less than your lowest bidder.  This offer is purely to give me a chance to get noticed on [freelance website] and all I ask is that you give me an opportunity to prove myself."



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